Mothers’ Absolute Affection, the nationwide program to improve breastfeeding, attempts to achieve the same by incentivizing frontline health workers to create awareness on the issue. However, a pilot study shows that hiring breastfeeding consultants at the district hospital level is not only more economically feasible, but also results in improved breastfeeding rates. Nikhil Srivastav writes about the importance and necessity of hiring dedicated breastfeeding and newborn care consultants at each district hospital.
